At Roblox, we’re reimagining the way people come together
Advancing our platform
Take a look at the broad range of innovations we shipped this year.
Apr 23, 2025
Friend Referral Program
We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience.
Apr 21, 2025
Regional Pricing for Passes
Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently. We found that creators who use Regional Pricing have 26% more paying users in their experience.
Apr 14, 2025
Request/Gift Robux for 18+
Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players.
Apr 2, 2025
Parental Controls V2
We added 3 new parental controls to our suite of tools for parents, giving them the ability to block specific friends and experiences for their child, and see how much time they're spending in their top experiences.
Mar 31, 2025
Transparent 'Recommended for You' algorithm
We made the algorithm powering our 'Recommended for You' sort transparent, giving creators more insight into how they can improve their experiences' discoverability on Roblox.
Mar 31, 2025
Ads Manager 2.0
We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI.
Mar 20, 2025
Cube 3D Mesh Generation API beta
We announced our Cube 3D platform, and launched it's first capability that allows creators to generate objects in Studio. Creators can also implement mechanics that lets their players generate objects.
Mar 19, 2025
Next-Gen Explorer
We overhauled Studio's Explorer, the primary way creators use to manage and organize assets, by improving performance and eliminating most hangtime.
Mar 18, 2025
Text Generation API beta
We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics.
Mar 17, 2025
Assistant improvements
We improved Assistant's capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements.
Mar 17, 2025
Open source voice classifier V2
We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning.
Mar 17, 2025
Real-time translation API
The real-time translation API allows creators to translate text into player's local langues programtically, enabling better automatic localization of experiences.
Mar 15, 2025
New experience feedback dashboard
Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players.
Mar 12, 2025
Analytics for avatar creators
We expanded our analytics to include avatar items, helping creators understand the demographics that their items are most popular with.
Mar 11, 2025
Schedule publishing in advance
Creators can now schedule when their avatar items go on or off sale on Marketplace in advance.
Mar 5, 2025
New "Top Playing Now" chart
"Top Playing Now" is a new experience sort that offers a real-time view of the most popular experiences on Roblox based on concurrent users.
Feb 14, 2025
Redesigned events and updates on the Experince Details Page
We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update.
Feb 10, 2025
Premium home ads
Brands can purchase a 24-hour 'takeover' of the banner at the top of the the Roblox homepage, which serves the ad to everyone on Roblox whose over 13 years old.
Feb 4, 2025
New creator controls for brand assets
Creators now have more controls over which players see what branded assets, with criteria like age and location.
Jan 31, 2025
Improved sorting on Roblox Home
We made it easier for users to find new experiences and revisit experiences they've interacted with recently by introducing dynamic sorting on Home.
Jan 28, 2025
Advertising for Paid Access & restricted games
Paid access and restricted games can now use Ads Manager to promote their game for better discoverability on Roblox.
Jan 21, 2025
Unified lighting beta
We made it easier for creators to pick the lighting options that make the most sense for them by unifying lighting controls in Studio.
Jan 14, 2025
Increased connection limit
We increased the number of connections that a player can have on Roblox up to 1000, up from 200.
Dec 11, 2024
Music top 100 chart
We launched a new chart that shows the top 100 music tracks currently on the platform, helping creators learn what's trending and popular.
Dec 9, 2024
Events and updates
Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox.
Dec 9, 2024
Avatar item merchandising improvements
We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context.
Dec 6, 2024
Studio Assistant launched
Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster.
Dec 4, 2024
Paid access in real currency
Creators can now earn up to 70% revenue share on paid access titles on Roblox.
Dec 3, 2024
Create an avatar in experience
Users are now able to customize and design Avatars within experiences, and add them directly into their inventory.
Dec 2, 2024
Introduced Party on Roblox
Friend can now group up and join experiences together. Eligible users can also chat directly with other party members.
Nov 26, 2024
25% more Robux per purchase on web
We're giving users up to 25% more Robux when purchased on computer or web. For creators, that means for Robux for users to spend, and more Robux to earn.
Nov 25, 2024
Paid access experiences eligible for Engagement Based Payouts
Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience.
Nov 22, 2024
Platform chat in experiences
We introduced platform chat within experiences so users can seamlessly communicate with their friends both inside and outside experiences.
Nov 21, 2024
Banning in Communities
We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren't following the Community's rules.
Nov 21, 2024
Roblox Groups to Communities rebrand
We rebranded Roblox Groups to Communities, and announced our commitment to building new community spaces like Forums, as well as moderation tools to help Community owners manage and keep their groups safe.
Nov 19, 2024
Expanded genres
We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they're interested in.
Nov 19, 2024
Mesh & image APIs
Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players.
Nov 19, 2024
Shopify pilot for creators
We launched a pilot test of a new Shopify integration, allowing select brands and creators to partner and sell real world items in game.
Nov 18, 2024
Parental controls
We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child's, and set restrictions on spending, screen time, chat privileges, and more.
Nov 13, 2024
Thumbnail personalization
Creators can now test multiple thumbnails for their game or experience to see which perform the best, and have those thumbnails automatically be served to the right audience on Roblox.
Nov 8, 2024
Chart filtering by device and country
Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games.
Nov 8, 2024
External acquisition source tracking in Creator Analytics
Creators now have more insight into where players are finding their experiences and insight into the effectiveness of their ads.
Nov 7, 2024
VR Controller support in Studio
We expanded controller emulation in Studio enabling creators to test their experiences in VR including Quest 2 and Quest 3 without the need for physical hardware.
Nov 7, 2024
Automatic occlusion culling
Creators can now enable automatic occlusion culling, saving performance by not rendering objects aren't in the player's view.
Nov 6, 2024
Experience guidelines policy changes & fear descriptor
We updated our experience guidelines, setting standards that creators must meet for published experiences including detailing what content is within their experiences and minimum requirements for their experience descriptions.
Oct 31, 2024
Avatar merchandising
Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items.
Oct 29, 2024
Accessory adjustment tooling
Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences.
Oct 7, 2024
Price optimization
Eligible creators can now run price tests to find the best price is for each of their in-game products, helping creators grow revenue without sacrificing user engagment.
Oct 2, 2024
Studio game pad emulation
We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads.
Sep 23, 2024
Distrokid music integration
Creators can now add music to their experiences via our new integration with our partner Distrokid.
Sep 23, 2024
Aerodynamic open beta
Our new aerodynamics system entered open beta, improving how objects move through the air & interact with the world around them.
Sep 18, 2024
Custom analytics events
We gave creators the ability to add custom events to measure specific actions in their experiences that they want to track, enabling them to better understand where their player's progression and retention.
Sep 15, 2024
Self-serve archiving in Creator Hub
We gave creators the ability to archive past Marketplace items without reaching out to Roblox for assistance, allowing them to better maintain their catalog of available items.
Sep 12, 2024
New type solver launching in Studio beta
We released a new type solver in Roblox Studio that enhances type safety, code-predictability, accuracy, reduces unnecessary warnings, and more.
Sep 10, 2024
Self-serve age correction for users under 13
We enabled users under the age of 13 to correct their age if necessary to ensure they're engaging with content most appropriate for their age.
Sep 10, 2024
Audio API full release
Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences.
Sep 4, 2024
Proactive marketplace archival
We began automatically archiving items in Marketplace that don't comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators.
Sep 3, 2024
Material generator full release
Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts.
Sep 2, 2024
Automatic occlusion culling
We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player's line-of-sight.
Aug 29, 2024
Studio activity history
Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio.
Aug 29, 2024
Chat tab in app
We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox.
Aug 27, 2024
Login UX update
Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey.
Aug 22, 2024
Dynamic price floors for avatar bodies & heads
We enabled dynamic price floors for avatar bodies & head, shifting their price to optimize sales on Marketplace relative to demand.
Aug 15, 2024
Improved asset previews & social links on Creator Store
We will enable social links (including GitHub, YouTube, etc.) for Creator Store Assets. We will also be adding additional images for Models & MeshParts. We will also be enabling presentation of higher resolution images. We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item.
Aug 14, 2024
Search ads
We launched search ads providing creators and brands another way to reach new and current audiences based on what they're searching on Roblox.
Aug 8, 2024
Optimization mode
We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two.
Aug 7, 2024
User ad privacy settings
We launched ads preferences within settings, allowing users to opt-in or out of personalized ads and data sharing.
Aug 7, 2024
Expanding assistant to modify place content
We launched new capabilities for our AI assistant which is now able automatically add, remove, or change assets in a scene in realtime.
Aug 6, 2024
Increased server memory experiment
We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players.
Aug 5, 2024
Warner Bros. Beetlejuice, Beetlejuice and Fandango commerce experience
We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango's virtual box office.
Aug 5, 2024
Ban creator management in Creator Hub
We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience.
Jul 24, 2024
Creator events now on groups page
We enabled creators to highlight events happening in their experiences on the group page.
Jul 18, 2024
New studio UX beta
We redesigned Roblox Studio's user experience to be more intuitive and flexible. We also improved its architecture to reduce the likelihood that it will hang or freeze.
Jul 11, 2024
Future lighting android beta
We rolled out our updated lighting system to Android devices, improving the quality and performance of lighting across experiences.
Jul 11, 2024
Material picker
We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever.
Jul 9, 2024
In-game economy and funnel tracking
We enabled creators to measure where and when people in their experiences make purchases, allowing them to optimize their monetization.
Jul 8, 2024
Highlights available on mobile
We updated our highlight and outline system to now be properly rendered and displayed on mobile devices.
Jul 8, 2024
Improved group revenue
We improved our group revenue system, enabling creators to pay collaborators directly within creator hub and define percentage splits by revenue source.
Jun 28, 2024
Ban API
We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience.
Jun 26, 2024
Expansion of ads measurement partners
We've partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox.
Jun 20, 2024
Marketplace Curated Sort
We introduced a curated sort of Marketplace assets, recommending items to people on Roblox.
Jun 4, 2024
AI-powered package diffs
We introduced the ability for AI to summarize changes made by creators to experiences, reducing the amount of time creators spend on manually summarizing their edits and improving collaboration across teams of creators.
Jun 3, 2024
Constructive Solid Geometry performance improvements
We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant.
May 31, 2024
Improved grass system beta
Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces.
May 30, 2024
Creator Groups in Creator Hub
Creators can now manage groups of people they're working with directly in Creator Hub, improving how creators collaborate on Roblox.
May 29, 2024
New experience templates in Studio
We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster.
May 28, 2024
Migration to Shorelines and old water deprecation
We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences.
May 27, 2024
Experience Events Improvements
We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience.
May 26, 2024
Data Stores Observability Dashboard
We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience's performance.
May 23, 2024
Public upload for sound effects
Creators who meet a set of eligibility requirements can now upload sound effects that are 10 seconds or less and pass a moderation verification.
May 16, 2024
Enhancements to Sponsored Experiences and Ads Manager
We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience.
May 1, 2024
Updated publisher eligibility for ads
We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads.
May 1, 2024
Video ads launch
We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform.
Apr 23, 2024
German support for Studio
We rolled out Roblox Studio in German, enabling German-speakers to build on Roblox.
Apr 18, 2024
Script insertion improvements
We improved Roblox Studio's assistant functionality, expanding where AI generated scripts can be inserted in experiences.
Apr 18, 2024
"Builder" font released across Roblox
We launched our new custom "Builder" typeface across all surfaces that Roblox supports today.
Apr 16, 2024
Model improvements for aerodynamics
We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces.
Apr 15, 2024
Opening up Marketplace to more creators
We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform.
Apr 12, 2024
Creator Store plug-ins priced in real-world currency
We're giving creators 90% of revenue on plug-in sales which are now priced in real-world currency.
Apr 11, 2024
Pausing Physics in Studio
We made physics debugging easier by allowing creators to pause physics simulations in Studio
Apr 4, 2024
Automatic translation support for non-english experiences
We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world.
Apr 3, 2024
Today's Picks on Home
We introduced a new curation unit to recommend new experiences to people on Roblox every day.
Mar 31, 2024
Improved app startup times ~15% across devices
We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices.
Mar 31, 2024
Increased platform reliability
We achieved 99.97% platform reliability in support of our users and creators.
Mar 25, 2024
Cross-device 2-Step Verification (2SV)
If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login.
Mar 18, 2024
Texture Generator Beta
We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.
Mar 18, 2024
Avatar Auto Setup Test
Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.
Mar 18, 2024
Rights Manager launch
We launched Rights Manager that enables rights holders to protect their IP by requesting the removal of infringing content or assets.
Mar 15, 2024
The Hunt: First Edition
Community events are back! The Hunt was the first platform-wide event since 2020. It included a series of special quests built by creators to test player skills.
Mar 12, 2024
Subscriptions within Experiences: API Expansions
We announced expansions to our Subscriptions API: Engine API, Open Cloud Subscription API, and Open Cloud Subscriptions Status Change Webhook to provide creators with more information to help improve how they engage with their subscribers.
Mar 7, 2024
Marketplace: Updates to Publishing 3D Items
We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items.
Mar 7, 2024
"Builder" typeface available on Creator Store
We released our own custom Roblox font family: Builder. It is available in the Creator Store now and soon will be used on the Roblox App, Website, and Creator Hub.
Feb 27, 2024
Marketplace: Rollout of cursor based pagination
We deprecated the page number based pagination interface in favor of the cursor-based pagination interface to make sure that even with some of our new storage technology upgrades, users would still be able to page through their favorite bundles and assets efficiently.
Feb 22, 2024
Audio API Beta
The Audio API empowers developers with unparalleled control over audio, particularly voice, accelerating communication and connection.
Feb 22, 2024
Login with Passkeys on Android
Users have the ability to Login with secure passkeys instead of a password on Android.
Feb 22, 2024
Code Assist
We launched AI-powered code suggestions in Roblox Studio.
Feb 20, 2024
Subscriptions with Experiences: Creator and Market Expansion
All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account.
Feb 15, 2024
Improved User History modeling for our recommendation system
We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system.
Feb 14, 2024
Captures APIs
The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.
Feb 14, 2024
New features in Script Profiler
We expanded profiling capacity with new features in our Script Profiler to help creators.
Feb 14, 2024
Marketplace: Dynamic Price Floors
We want our virtual economy to be dynamic and reflective of market conditions so we’ve implemented a new system to make prices on Marketplace responsive to supply and demand.
Feb 8, 2024
Open Cloud Engine API for Scripting Beta
This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation.
Feb 7, 2024
Experience Notifications
We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences.
Feb 5, 2024
In-Experience Text Chat Translations
We released chat translations so that users around the world can communicate with each other, regardless of what language they speak.
Feb 5, 2024
Voice Chat phone verification expansion (FR, DE)
We expanded phone verification to 50% of eligible users in France, Germany.
Jan 30, 2024
Live Scripting
This feature enables creators to easily collaborate on scripts with their team.
Jan 25, 2024
Voice Chat phone verification expansion (ES, MX, CL, CR, PR)
We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru.
Jan 25, 2024
Luau VM memory exploration tools
We introduced a Developer Console tool to help creators debug and solve issues with memory usage and memory leaks.
Jan 24, 2024
Ads: Expanded Publisher Eligibility and Brand Suitability
We expanded publisher eligibility for Immersive Ads and launched Brand Suitability controls, which allows advertisers to choose between eligible categories of experiences to show their Immersive Ads.
Jan 23, 2024
Creator Store Renaming and Improvements
We renamed Creator Marketplace to Creator Store and launched the ability for Creators to start pricing assets in fiat and provide their financial information to enable payouts.
Jan 23, 2024
Real-time safety test in Voice Chat
We tested our Audio ML technology with English-voice users to reduce policy-violating behavior in Voice Chat through real-time user feedback, education and consequences.
People everywhere can join Roblox and the millions of people creating, building, and connecting on the platform.
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